Citizens Social Campaign

Art Direction • Graphic Design • Advertising

Forbearance has been a nice break for borrowers, but it won’t last forever. Understanding the hesitancy to resume payments, my team and I developed a digital campaign around the concept of "no reason to hide". The end of forbearance isn’t the past coming to haunt you — with Citizens, it’s an opportunity to get closer to your debt-free dreams.

We created various pre-deadline assets that were around the idea of hiding. Followed by post deadline assets that turned into coming out of hiding and having confidence.
Pre-deadline of campaign
Post deadline of campaign
Copywriter: Casey Nealon

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