Citizens Display Ads

Art Direction • Graphic Design • Advertising

These Citizens display ads were advertised on to create awareness about student loans. Knowing that the user would see the ads multiple times throughout their journey, which in most cases would be irritating, I wanted to actually use this to our advantage. The concept was born from the idea of using humor and a cheeky tone across a campaign that would be seen multiple times during a user's experience.
Copywriter: Katrina Donnelly

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