Citizens Spotify Ad

Art Direction • Graphic Design • Advertising

Citizens wanted to expand awareness while educating listeners on student loans. I worked with our team to create a Spotify ad that would be relatable and engaging to a younger demographic. I wanted to leverage a fresh approach that was hip/cheeky, but within the Citizens brand. I worked closely with our copywriter to develop the script, and ad, that would work together for this new medium. 
Copywriter: Katrina Donnelly

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