Create reaches 46 million viewers nationwide. The channel is produced and distributed by APT, WNET New York, and WGBH Boston in association with NETA and PBS. The Create offer kit is designed to show the benefits of Create and CreateTV.com. This annual kit reflects the increased following on social media, growth statistics on viewership and why stations should license Create. The design problem was to limit the heavy amount of content in previous marketing kits while having important information available. I worked closely with the communications team at APT to cut down copy and focus on the layout and design. The imagery was carefully selected to portray Create's talent and communicating visually through infographics, photos and bullet points. This made the kit easy to read while not overwhelming users with information. This ten page layout was designed to be put in a folder making it organized and easy to tuck away for safe keeping.
