Citizens Social Campaign

Art Direction • Graphic Design • Animation

This social media campaign was created to build awareness regarding the benefits of Citizens Student Loan, which goes beyond meeting a student's current college funding needs. We wanted to educate students on how they can build credit early, receive help for funding, and get tips that last long after their education ends.

I created character animations for various social media channels that showed the journey of jump starting a student's future.
Copywriter: Katrina Donnelly and Casey Nealon
Illustration: Alanna Mehrtens 

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