This social media campaign was created to build awareness regarding the benefits of Citizens Student Loan, which goes beyond meeting a student's current college funding needs. We wanted to educate students on how they can build credit early, receive help for funding, and get tips that last long after their education ends.
I created character animations for various social media channels that showed the journey of jump starting a student's future.
I created character animations for various social media channels that showed the journey of jump starting a student's future.
![](https://cdn.myportfolio.com/ee3b23539c0ca966181363ec8dc4cd64/67f32365-f5e9-4e51-b85a-49631752205c_rw_1920.jpg?h=3190e51769302813fb514628ead71237)
![](https://cdn.myportfolio.com/ee3b23539c0ca966181363ec8dc4cd64/64017904-4863-4994-b167-c836482cfc20_rw_1920.jpg?h=9b5a789bea04e8b807c6e2c490c7e043)
Copywriter: Katrina Donnelly and Casey Nealon
Illustration: Alanna Mehrtens
Illustration: Alanna Mehrtens