Rebranding of APT

Art Direction • Branding • Print Design

APT is a leading distributor of high-quality programming to America’s public television stations since 1961. APT introduced the nation to Julia Child, Fred Rogers, The Three Tenors and Monty Python. You may not recognize APT, but you probably have watched one of their shows! AfroPop, America’s Test Kitchen From Cook’s Illustrated, Rick Steves’ Europe, Front and Center, Doc Martin, Nightly Business Report, Midsomer Murders, Vera, NHK Newsline, Lidia’s Kitchen, Globe Trekker, Simply Ming, and P. Allen Smith’s Garden Home, just to name a few. 

I worked on creating a new brand for APT to modernize the company, and the brand, that would become known among their viewers. The boxes represent different forms of media since APT is so much more than just a public television distributor.

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